Post by account_disabled on Mar 9, 2024 5:35:10 GMT
For example, if we have to work on Gen Z, we will most likely go to Tik Tok. If we need to improve brand sentiment we could go to Youtube because maybe we do reviews or product reviews. Activation and creative idea We establish the channel and also the type of activation . If we need to make conversions on Instagram we can structure a project based on IG Stories which offer the possibility of inserting a direct link inside. We connect a creative idea to this , to give a common thread to the campaign and not give the impression that they are unrelated contents. The creative concept helps engage influencers by pushing them to create better content.
Data driven analysis We then go, with a data driven approach, to Brazil Phone Number select the most suitable creators. We need to start with a deep analysis of the elements: the focus is not strictly on the number of followers, but rather it is more relevant to analyze, among these, how many are in Italy, how many abroad, what age they are, what the core is. In fact, for example, if the influencer has 100,000 followers of which 60% are under 18, but my target audience is the Over 30s, the intriguing number of 100,000 followers will absolutely take a back seat. It is also fundamental to evaluate the type of content and in many cases also the competence and reputation of the influencer/creator.
Everything is linked to data. And it is precisely from a research and analysis of the social media insights collected that we will have to start to select the creator suitable for our brand . And for this reason the Social Media Analysis solution from L'Eco della Stampa comes to our aid . A service that allows, among other things, to analyze the profiles of online authors, identifying those most relevant to our brand. Influencer management After these first three phases, we move on to contacting the creator, usually via a talent agency.
Data driven analysis We then go, with a data driven approach, to Brazil Phone Number select the most suitable creators. We need to start with a deep analysis of the elements: the focus is not strictly on the number of followers, but rather it is more relevant to analyze, among these, how many are in Italy, how many abroad, what age they are, what the core is. In fact, for example, if the influencer has 100,000 followers of which 60% are under 18, but my target audience is the Over 30s, the intriguing number of 100,000 followers will absolutely take a back seat. It is also fundamental to evaluate the type of content and in many cases also the competence and reputation of the influencer/creator.
Everything is linked to data. And it is precisely from a research and analysis of the social media insights collected that we will have to start to select the creator suitable for our brand . And for this reason the Social Media Analysis solution from L'Eco della Stampa comes to our aid . A service that allows, among other things, to analyze the profiles of online authors, identifying those most relevant to our brand. Influencer management After these first three phases, we move on to contacting the creator, usually via a talent agency.