Post by account_disabled on Jan 9, 2024 3:56:09 GMT
2020 has undoubtedly become the year of online shopping . The health crisis and its resulting confinement have caused online commerce to become the support most sought after by consumers to make their purchases, according to data from the National Markets and Competition Commission (CNMC). While during the first quarter of this year the level of e-commerce purchases exceeded the previous year's turnover by 11.6% , for the last quarter of the year, with the arrival of the period of massive purchases, these figures are expected to increase significantly.
30% of consumers plan to make most of their purchases during Cyber Weekend (the weekend between Black Friday and Cyber Monday), to which are added the online purchases they will make Email Data during Christmas and Three Kings' Day. Faced with this reality, brands must prepare to attract consumers to their e-Commerce compared to those of the competition . To help brands take advantage of the opportunity that the festive period (Black Friday, Amazon Prime Day, Christmas and Three Kings' Day) represents for online commerce in Spain and discover how they can take advantage of this period to generate more engagement, promote their brand and generate more sales.
Criteo has shared the keys to online shopping during the holiday season during the third episode of its Criteo AdTalk podcast. The experts discussed consumer behavior in this unusual year of 2020, presented the online shopping trends expected for the remainder of the year, and shared with listeners the keys to how marketing professionals can prepare for this sales period. massive. If you want to discover the purchasing trends of the festive period in 2020 and take advantage of them to maximize your brand's sales, listen now to the latest episode of AdTalk , the podcast of the latest trends in the adtech sector and digital marketing, also available on iVoox, Spotify and Apple Podcasts .
30% of consumers plan to make most of their purchases during Cyber Weekend (the weekend between Black Friday and Cyber Monday), to which are added the online purchases they will make Email Data during Christmas and Three Kings' Day. Faced with this reality, brands must prepare to attract consumers to their e-Commerce compared to those of the competition . To help brands take advantage of the opportunity that the festive period (Black Friday, Amazon Prime Day, Christmas and Three Kings' Day) represents for online commerce in Spain and discover how they can take advantage of this period to generate more engagement, promote their brand and generate more sales.
Criteo has shared the keys to online shopping during the holiday season during the third episode of its Criteo AdTalk podcast. The experts discussed consumer behavior in this unusual year of 2020, presented the online shopping trends expected for the remainder of the year, and shared with listeners the keys to how marketing professionals can prepare for this sales period. massive. If you want to discover the purchasing trends of the festive period in 2020 and take advantage of them to maximize your brand's sales, listen now to the latest episode of AdTalk , the podcast of the latest trends in the adtech sector and digital marketing, also available on iVoox, Spotify and Apple Podcasts .